Dynamic audiovisuals increase spectator attention, but inhibits conscious processing

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According to a new study, scene changes diminish a spectator's blink rate, producing an increase in attention. The results of the study demonstrate that a dynamic and chaotic audiovisual editing causes more activity in the visual processing areas, while continuous and orderly editing produces more cognitive processing activity.

from Latest Science News -- ScienceDaily https://ift.tt/2RT2Rdz

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