From Get-Out-To-Vote To Text-Out-To-Vote: The Rise Of Peer-To-Peer Texting

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Unlike robotexts or calls, peer-to-peer campaign texts are personal messages that come from volunteers who initiate a conversation with potential voters or supporters.

Peer-to-peer texting, also called P2P, is becoming a key component of most campaign toolboxes, and is slowly eclipsing other social media methods as a means to use technology to promote campaigns.

(Image credit: Richard Drew/AP)



from Technology : NPR https://ift.tt/2PLZdpk

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