Exposure to sugary breakfast cereal advertising directly influences children's diets

Laboratory studies have shown that kids will request and prefer brands they have seen recently advertised on TV. A new naturalistic study bridges the gap between lab studies and a real world setting, demonstrating that kids who were exposed to TV ads for high-sugar cereals aired during the programs they watched were more likely to subsequently eat the brands of cereals they had seen advertised.

from Latest Science News -- ScienceDaily http://bit.ly/2C4lfK5

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